Laura Stocco, working under the name Laurenji Bloom, doesn’t seem particularly interested in over-explaining her work. Which, in this case, works in her favor.

There’s a tendency to frame everything too neatly — concept first, image second. Her work moves differently. It leaves space. Not because it lacks direction, but because it doesn’t need to resolve everything at once.

Figures appear, shift, and sometimes dissolve into color. Flowers return again and again, but not as decoration. More like recurring elements that carry meaning without spelling it out. The compositions feel intuitive, but not accidental — there’s a clear sense of control behind how things are placed, stretched, or left open.

She describes it in her own words as “a dreamlike place suspended in the clouds… where pastel shades prevail, alongside black and fuchsia… a rounded place where flowers always bloom, where the surreal blends with the ephemeral… and where women are always the protagonists.” It sounds soft at first, but the work itself holds more structure than that description might suggest.

She’s based in the south of Italy, and while that context is often mentioned, the work doesn’t depend on it. It’s less about location and more about accumulation — of impressions, fragments, moods that build over time and settle into a visual language that feels consistent without becoming rigid.

We spent quite some time in the south ourselves over the past years, and her work kept coming up — sometimes directly, sometimes in conversation. We were eventually introduced through our dear friends at Palazzo Piccinno, Marco and Richard, and met there for the first time. What started as a simple introduction quickly turned into longer conversations — about process, about ideas, about the strange ways creative worlds take shape.

Her collaboration with Palazzo Piccinno extends that language into space. Surfaces, objects, everyday contexts — the work moves beyond the image without losing its character. It doesn’t turn into design in a conventional sense. It simply adapts.

And that’s where it becomes interesting. Not everything needs to be fully defined to be precise. Some things work better when they stay open — as long as they know exactly where they stand.

Follow Laurenji for daily doses of dreamlike: @laurenjibloom